Because Business is Personal

Chatbots, Championship Belts, and Life Lessons with Curt Maly

• Mike Caldwell • Season 1 • Episode 2

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Ever been banned from Facebook? Our guest, Curt Maly of Black Box Social Media, knows exactly how that feels. With his dry wit and candid stories, Curt delves into his personal journey, from his unforeseen Facebook ban to his appreciation for copywriting and messaging. He's got a fresh perspective on life shaped by his recent journey into fatherhood, which has sparked an emphasis on valuing experiences over material possessions. 

Transitioning from personal insights to marketing strategies, we've got a treasure trove of wisdom to share. Inspired by a championship marketing belt that Curt won, this episode explores how to truly understand your audience and create multiple points of contact. Direct response marketing isn't always the knight in shining armor, and we'll talk about why. We'll also dive into the importance of emotional understanding in crafting compelling messages and the role of brand building for achieving long-term success.

If you've ever thought about the role of artificial intelligence in business, we'll light the way. From jobs being replaced by automation to how AI can expand businesses' reach and consistency, this episode is a headfirst plunge into the future. We'll talk about the advantages and potential challenges of AI tools like Chat GBT, an AI-driven chatbot that can repurpose content across platforms. And yes, we'll even share a hearty laugh over how I used Chatbot GBT to retrieve some old-school Jewish recipes. Get ready to be informed, entertained, and inspired.

Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.

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Speaker 1:

Hey, welcome to the Because Business is Personal podcast, the podcast where empathy meets marketing strategy. I'm your host, mike Caldwell, but I'm also known as the marketing medic. Now, the reason for that is because, before becoming a marketing strategist, I actually worked as a paramedic for 12 years, and it was during that time that I realized how important it was to truly understand the problems your patient was facing before you started providing treatment. And it's the same understanding, the same empathy, is just as crucial when it comes to understanding our prospects and making sales, and that's why, in each episode, we'll dissect the art of empathic marketing, exploring how top professionals infuse empathy into their strategies to build stronger relationships, boost their sales and make a lasting impact. So buckle up and prepare to turn up the dial on your marketing effectiveness. As we gear up to dive deeper into the realm of empathic marketing, I'd like to share a couple of special offers with you. First, you can get a free copy of my international bestselling book Empathic Marketing. You only need to cover the cost of shipping. Reading this will provide you with a much more in-depth understanding of the empathy-based marketing approach that we explore in this show. Next, I'm offering a 50% discount on a transformative 30-minute gap analysis session with me. Reading this session will identify the hurdles in your marketing efforts and together will develop an actionable roadmap aimed at winning you more clients and making you more sales. Just visit my website, wwwbecausebusinessispersonalcom to grab your book or use coupon code podcast to take advantage of my gap analysis offer. So why wait? Let's start turbocharging your marketing strategy today.

Speaker 1:

Now let's get started with our episode. Hey everybody, mike Koldo, the Marketing Medic, and today I have with me Kurt Mele of Black Box Social Media. Kurt's got a pretty cool backstory in that he was actually banned from Facebook for quite some time and that's his business. So Kurt's got a lot of insight into Facebook, a lot of insight into copywriting and messaging, and just looking forward to learning from Kurt and what he has to say today. Welcome, kurt. Good to be here. Thanks for having me. Mike, appreciate it. Yeah. So the first thing we like to do on the show is to lighten the load a little bit and start with a joke. And so what do you got for us? You got any zingers?

Speaker 2:

Do you know what happens when you fart in church?

Speaker 1:

I do not know.

Speaker 2:

You have to sit in your own pew.

Speaker 1:

Very good. So I told this joke a couple of days ago, so the listeners have heard it, but you haven't heard it, and so I'm going to tell it, because it's along those same lines. What is brown and sticky? A stick? It's not what you're thinking, is it? So here's a dad joke that I got from you. What is a baby computer? Call his father, and this one's for you, because I know you're a new dad and you like computers, data.

Speaker 2:

Yep, another dad joke, Another dad joke.

Speaker 1:

All right. So now that we've got those bad jokes out of the way. So I'm all about empathic marketing and getting to understand people and like human connections and the personal side of things. So what's something personal that you would like to share about your life that would be of interest to our listeners?

Speaker 2:

I'm 45 years old and just have my first kid. Wow, that's pretty interesting. I thought I was just pretty selfish already and then one of those little things came along and I'm like, oh, can't do that anymore. I guess I've got to make better decisions with my life. So that's all pretty interesting. I love marketing and I love working all the time, so I work a lot, but now with a little one, I just spend a lot of time with her versus just kind of trying to figure out how to make more money, so I don't really care Like at the end of the day, I guess I don't really care about driving a Ferrari, like money's cool and all.

Speaker 2:

I love experiences more than anything else. So I'm more about experiences versus nice fancy things for the most part, like I live in some fancy places, but I just really like good people and good experiences more than material stuff.

Speaker 1:

Yeah, I think we're on the same page there. Like I think you know, I live on like 164 wooded acres, my closest neighbor's a mile away, and I drive my ATV way more than I drive my truck.

Speaker 2:

That sounds like fun, heck yeah.

Speaker 1:

Yeah, yeah, so I'm yeah well. So we were watching my wife and I were watching some one of the guilty pleasure realty shows on Netflix, sunset, whatever and they showed like I think it was a $22 million home on the hills of California. I said, wow, that's a really nice place, but I'd rather live here.

Speaker 2:

I'll never forget. It was kind of impactful. I remember reading the story that basically better homes and gardens used to give away these big old houses. You know like once a year big old giveaway. And they gave away this huge house to this family. I think they had three kids and basically just kind of imagine the house. It's out at the lake and you have a balcony porch that you can walk in, you can fish right off the porch. Can you hear me? Okay, or did drop out?

Speaker 1:

Yeah, I'm good.

Speaker 2:

Okay, good, and basically what they had is, like I said, you could fish off the porch. The house was so big that inside, in the living room, I think, was like three stories or something like that, with a big old chandelier, and then each of the kids had their own rooms, which are almost like lofts, that would kind of like split off. So this huge house and all these different rooms and just so much space. And they basically asked the dad like two years later, like what do you think? And he's like I hate this place, hate it. Like well, what do you mean?

Speaker 2:

Well, the only time we see each other is because everyone has their own room is when we're in the living room. When we're in the living room, it's almost dark as a cave because of the three story ceilings. We have to get special ladders in here to change the light bulbs in the first place. Never see my family. The place is really expensive to keep up and again, we're just kind of in this big house and we don't just talk clutter in a really small area. We don't really need that much, we just need each other and this house does not provide that. So we'd love to get rid of it and I'm like man. What a great perspective.

Speaker 1:

Right.

Speaker 2:

Yeah, just like you have everything that you want. You're like no, I just want to hang out with my family, so let's go do that somewhere else.

Speaker 1:

Yeah, yeah. For me it's about the dogs. Right, I rescue dogs and yeah. And so it's like yeah, you got this 20 million dollar home. Where do you walk your dogs? And like with my woods here, I don't go out with little plastic bags.

Speaker 2:

It's not how nature works.

Speaker 1:

Like is a dog shitting the woods? Yeah, absolutely.

Speaker 2:

You leave it there, yeah.

Speaker 1:

Yeah. So I'm like, yeah, great house, where would I walk the dog? So, yeah, sorry, I would have bought it, but yeah, I'll just stay here, all right. Well, let's dive into some marketing news. So I think the big thing for you. So, okay, first, first tell us how you serve clients, like what problem do you solve, and then we'll get into what you're doing. That's like pretty brand new within the last few months. Sure.

Speaker 2:

Yeah, I've been. I've been in run ads for 15, 16 years at this point, maybe even 17, if I kind of count on my fingers right and essentially we've written a lot of Facebook ads. Now I work with my younger brother. I have my own ad agency, which is a digital agency. My brother really has more of a traditional agency with, like employees, billboards, radio, tv, stuff like that. We joined forces about five years ago and essentially what ends up happening, my brother has been doing traditional marketing for I think it's almost 20 years at this point.

Speaker 2:

I just take a lot of that same kind of traditional marketing practice and methods. We apply the same thing online. So we weren't won a bunch of awards over this. I got this here. I'm gonna step away for the camera for just a second. I got this big old championship belt. I've carried all over the world that has been awarded to me by my peers and essentially what the whole thing is is we apply traditional methods, which is building a relationship and multiple contact points. We just do that online, which people like you know David Ogilvy has done, had done for many years made his clients billions of dollars. Eugene Schwartz same thing just using those principles online.

Speaker 2:

So, at the end of the day, we are much better at building a relationship with people through content we're just not the best at.

Speaker 2:

I'd love to you you make a lot of money out of it just that direct response right, that, that headline that gets people to click, that long-form sales pay built the page against people to buy right away. We can do it. We're just not the best at it. We're really good at building relationships and I think, which is an important point here you know, in the big iOS hit and all the sudden people had problems with tracking on Facebook and stuff like that. Those are all the direct response people that literally were just sending a whole bunch of clicks, they weren't building a brand. All the sudden that tracking went away and all the sudden they're just like oh my goodness, everything broke for us when iOS and that big update happened, we didn't really see that much of a fluctuation of performance and people like why? And it's like well, we already built the relationship with people. So we're really on the relationship side of things multiple contact points, lots of content and that's really where we see our most conversions come from.

Speaker 1:

Very cool. Yeah, we're certainly on the same page there, because I'm all about the human connection. That's an empathic. Marketing is getting to understand your audience, and Something that I know, you know, but I've Contextualize it a different way. So now I say you have to have two different levels of understanding of your audience versus experiential, and the second is emotional. And so I'm talking about experiential, I'm talking about level of awareness and level of sophistication. So that's what they've experienced, that's the, that's the journey they're on, and then the emotional side is what I call the 4d's of transformation delivery. So you've got the short-term difficulties and desires in the long-term dreads and dreams, and then, you try, you tile that in together.

Speaker 1:

That's where you get the messaging. Another thing I've always said is that, like so many people online today, they want to make money with their funnel or their funnels not working. So it's their ads right and the funnel in the ads. They're just vehicles right for the message. So you want to speak to that a little bit.

Speaker 2:

It's funny. I just did a presentation on this literally just the other day, so I have. So three years ago I won, I won this belt and I basically told everybody and I'm like look, here's the way the whole strategy works. You want to build a relationship with people, you want to have multiple contact points and it's just not about one click and one funnel. And that's how I got kind of voted for the award and a lot of people in the room disagreed with me. They're like, hey, we do really well with direct response.

Speaker 2:

What's interesting, I was coming up with a presentation to talk about AI, for yesterday I ran across this Harvard Business Review article from this gentleman who wrote this article. I can't remember the. He's written four or five other National Bestselling books and he's basically said I Call him, I call him cousin Frank, because it's pretty amazing. He basically comes out and says a lot of people are just always, they're always focused on the funnel approach. Right, the like, the ADA format. What does agitate desire action? I just a desire. Yeah, you get that right. Ada.

Speaker 1:

Yeah, I think so. Yeah, that's one of the Jarvis scripts. Yeah.

Speaker 2:

Yeah, absolutely so. The thing is is he basically says through all of his other research that a lot of people just really try to do this Whole forced funnel approach, which means they treat everyone on one single path and really what studies actually find is no, there's a whole discovery process where people think that they know what their problem is. Then they kind of discover that they do have a problem and then from there they're gonna start evaluating with lots of different people. I mean, same thing I'm sure that you've done, lots of other people have done hey, I want to buy some, I'm gonna go to Google, you start, you start doing that research. From doing that research they're gonna find people that they find is are reputable, meaning like I'm sure you've seen this too. There's a lot of affiliate offers with some really cheesy, you know, kind of like weight, weight loss supplements, stuff like that. It's all direct response.

Speaker 2:

As soon as traffic turns off or their merchant accounts get shut down, the entire business is shut down. But what I like to say, what what cousin Frank says from the Harvard Business Review, is basically people are no longer buying in this linear format. They're really buying based off relationships, based up exactly what you said Overall experiences, demos, and then, once they make the purchase, that's not the final purchase. Meaning yeah, they may purchase again, but now the entire evaluation process starts at that purchase. Meaning do I like this, do I like the company? Do I like customer service? So if you're just treating it like a straight-up funnel and customer service has their own thing after that Completely wrong. The data shows it you got. You have to build relationships. You really have to build this used to be a dirty word. You really have to build the brand if you want long-term success. Otherwise, literally your Facebook account can get shut down. Your mid, your merchant account, can get shut down. Now your business is shut down and you're done because otherwise no one's heard of you besides just direct response clips.

Speaker 1:

So my two cents those, that's, that's more than two, though. Yeah, that's yeah. Then that's sort of my thing with empathic marketing is that the human connection is being lost to such a big degree, and I think, just the walls. That's that the internet did and the social media, like there's, there was a divide there, and then Coronavirus came along and that like not getting political on whether the social distancing was right or wrong, but it was right, it happened, and that just created even an even bigger divide. And now, with so many people just looking for the quick buck in the shortcut, it's just so easy to, especially now. I like to talk to you because you're becoming a An expert in AI to these days and you're at the forefront for sure, and it's just so easy just to plug everything into the robots, because that's what we all, we just I just want to sit on the couch Right over there, watch TV and let the robots make money for me Are you soon will right.

Speaker 2:

It's gonna be like what's that movie, walley, we're all fat riding around these like little air chairs, we don't have to do anything, automatically fed all of our entertainments. Just right, here we're close.

Speaker 1:

Well, we, we can't all do that though, right, yeah, well.

Speaker 2:

I mean, we can't all succeed at it.

Speaker 2:

Where did I see this from? I can't remember who I saw. They were talking about the economy and they're like the problem with a Lot of schools today is they want you succeed to be your higher self, which is totally fine. But then who's the landscapers? Who's the people who pump gas? Who works at a gas station? It's okay to have different dreams and desires. You don't have to be the best of the best, because if everyone was the best of their best, there's a lot of services that we wouldn't have anymore. I'm just coming in. That's interesting to think about. But you are absolutely true. Right, if everyone lived to their full potential, we'd kind of be screwed. Like who would? Who would service at restaurants? Like who would be right, it would be helping us at the gas station.

Speaker 1:

So I love there. There are a couple of restaurants now that do have robot servers. I can't remember which ones they were, but yeah, the robot servers.

Speaker 2:

I was talking to a friend of mine. He has a 50 yet Well, he has a 30 million dollar a year weed business. It's now 15 million a year. He has the same staff. So he's having to get rid of a lot of staff. And I'm in the in the that business.

Speaker 2:

The technology has changed so much where they used to have people who would, like you know, trim and cut buds and stuff like that. Now there's technology that all those people are gone. You just don't need that anymore. And, like I was talking to him today and I'm like you know, we have a Burger King here in Austin. There's like a manager and a general manager. You pull in, you order your food. If the food is made by computers and everything else, it comes on out. If there's some kind of problem with the conveyor belt, whatever, you have a manager there.

Speaker 2:

But other than that, all those people who are like I've been working for McDonald's for 30 years, they're gonna be dedicated to me. Oh, they're not. As soon as they can, they get rid of you and you got to figure out something else to do, which, in my opinion, I think this is a huge opportunity. With AI. I think some people will get replaced where they're really lazy, but it's it's kind of like the horse and buggy and car right, cars are gonna run over all the horses. What are we gonna do with all the horses? The horses just disappeared. We're like oh, we just did something else. So I think it was a big opportunity here with the AI. In my opinion.

Speaker 1:

Okay. So as a business owner, I'm trying to figure what sort of. When you pick a niche, what would? How would you incorporate AI and keep that human connection?

Speaker 2:

Name any business. At the end of the day, what I really see more than anything else for, in my opinion, over the last 15 years doing this Like your competitive advantage is your consistency, not necessarily your great copy. It's kind of like a singer who comes out and they sing a really great hit song. Then they just don't do anything for a couple of years and they just kind of disappeared an obscurity. So consistently, if you're posting on a regular basis, that can be great. If you're consistently messaging with your customers, that's great.

Speaker 2:

So if AI can help you produce content where you were engaging with your customers on a regular basis, you can absolutely add your persona into AI. You can write it around your voice. There's lots of things that you can do with AI to enhance your consistency, to make it happen on a consistent basis, and that, in my opinion, can be applied to any type of business. Short and long term still have that human personal connection. It's just at the end of the day. It's idea generation, it's analyzing stuff that's already there, discovering new stuff that's previously been undiscovered from you, and I think it's a way that you can share with other humans. It just automates the thought process, not necessarily human touch, in my opinion.

Speaker 1:

Hmm, I'm going to have to digest that a little bit. That's pretty deep.

Speaker 2:

Every once in a while and, by the way, I'll have to show you an app when we get done with this. If you were to upload this to YouTube, for example. The app literally. So this is going to apply to any business. You do an interview like this, you upload it to YouTube, you take the YouTube link, you throw it over to this other free website there's tons of AI free websites out there and it will find the highlights of our discussion. It will find when we start discussions. It will find a good one minute clip. It will clip it for the minute. It will focus directly on my face or directly on your face. It will add the subtitles into it. It will add emojis into it as well, and the whole process takes three to five minutes and it's free.

Speaker 2:

Like, how can any business not use that? We record content once Now we can reposition it in all these different ways and, like, lots of people may watch your YouTube channel but unless you cut up those videos and put them on TikTok or Twitter and all these other places, you can have a better human connection because you can be more consistent with your content versus, hey, I only have time to just do one thing because I don't have the money or time to hire other people. Work with other people. Now that's becoming I don't want to say a thing in the past, but like people are going to have to be creative, people are going to succeed in this, people who have to follow very specific orders. It's going to be very scary, in my opinion, coming up in the future.

Speaker 1:

Okay, okay. So what AI tool, like amazed, like shocks, that amazed you the most right now?

Speaker 2:

Me personally is probably I really like chat GBT. I really do. The way I like to explain this to people is I didn't even know this until like six months ago, when GBT has been around for a long time. It's been the backbone for years that other people have basically just used it, and I have some friends of mine that have used it we talked about Jasperai. They've been using the GBT for a couple of years. Well then, what was it? Six, eight months ago, chat GBT comes out, chatgbt, the chat interface. All of a sudden people are like, oh, my goodness, I can use this, this is great, but it's kind of like the old IBM computers. And then it's like when people got their hands on DOS, they're like, oh, I can play with this a little bit. So right now, in my opinion, chat GBT and the chat functionality is a lot like DOS, and what I mean by that is like it's almost kind of like coding.

Speaker 2:

So I just recently celebrated my 45th birthday. Somebody asked me hey, would you learn at 45? And I'm like well, at 25, I knew everything because I could do anything at 35. I wasn't really quite sure at 45. I mean, I don't have the fucks going on, honestly, like I'm trying the best that I can, but what I do know is, if I ask better questions, I always receive better things, period. If I ask better questions when I'm talking to a service member, when I'm talking to an employee, a friend, if I'm asking better questions, I will get better results. That is exactly what chat GBT is. So what happens is is chat GBT is like DOS. I have to learn how to ask better questions. So it's like somebody said well, do you think AI is going to take over for a bunch of copywriters? And I'm like and I saw this on Facebook, it's so good. And the meme response back was now customers are going to have to tell us exactly what they want. So if you've ever built a website for a customer, I got out of that business 14 years ago for this very specific reason hey, how would you like your website? I would like it manly. Okay, what does that mean to you? You know, like, can we make it pop more shimmer a little bit? I have no idea what you're saying. So those jobs are 100%, completely safe Right Now.

Speaker 2:

What I'm seeing is is I like to play with chat GBT, but there is software out there, like Jasper, that takes that DOS and kind of turns it to Windows, so it makes it really easy that people can just push some buttons. So I like the rawness of chat GBT. But right now there are so many tech companies out there pushing AI systems that literally have been built in these really great ways. Some of them are a little bit buggy, but a lot of people are giving stuff away for free or 10 or $15 a month just to get a huge user base in this AI play right now. So there's lots of free tools out there, lots of these like Windows types of tools where you can hit buttons to make chat GBT do stuff. I just like the foundation of things I'm able. Let me give you a perfect example.

Speaker 2:

So we did an AI workshop where it was supposed to be a four hour webinar. Yesterday we did a six hour webinar and I figured, if we're going to do a six hour webinar, why would we not do an upsell? So we decided, like all entrepreneurs, at 6.30 in the morning and the thing starts at noon that we were just going to go ahead and make an offer, but we didn't have time to make a sales page. So what I did is Ian Stanley is a good friend of mine. He's also a great copywriter. He likes to use Google Docs. So he wrote the sales letter and Google Docs and all his ideas.

Speaker 2:

I took chat GBT and I copied the entire thing and I said can you break down the sales letter on the persuasion aspects of why does this work? What are some of the things that's being used in the sales letter that can help convert people? So what chat GBT does is it lists out. It was like 15 different things. Here are the different formulas that were used. Here are the 15 different things that was used. So basically I said you know, analyze this copy. It provides me with the structure of the copy and then I say great, I'm now going to write my own offer. Here's what the offer is. It's going to be this discount or we can get these bonuses. We're going to do this.

Speaker 2:

Ask me any clarifying questions before you rewrite this entire page that you analyze Now in Frank Kern style, writing with Alex Hormozzi's voice, because our audience follow Alex Hormozzi right In his tone. It asked me five or six clarifying questions. I hit a button and it wrote me. It was a 2,500 word sales letter my business partner copied. Oh sorry, I told chat GBT that we were going to do this inside of hang on one second. Sorry about that. So I posted this into chat.

Speaker 2:

Gbt asked for any clarifying questions and I did say hey, by the way, I'm going to put this in a Google Doc. Please give me gift images that make this a copy even more compelling. Gave us all the ideas. My business partner added a little bit copy paste, put it in the Google Doc. Made three or four sales late yesterday early in the day, $3,000 a piece. So like maybe it took me 30 minutes to put together center business partner, he spent 15 minutes, but otherwise we were going to build a sales page and tracking. And like the biggest thing I can tell you Mike is for me is I kind of understand copy sort of. But now that I can see how it's broke down and other people use it, it's blowing my mind. I'm learning so much. And man, I even use this to do slow cooker meals my kids. Chat GBT just changed my life with it. It's been really great.

Speaker 1:

Yeah, we live in the woods and Wild Garlic has a very short window. Anyway, I posted a thing on my Facebook page about you know. I got Wild Garlic and one guy's like oh yeah, we made some Wild Garlic pesto, it's amazing. So I went to chat and I said give me a good Wild Garlic pesto recipe. That's good. It just popped up and I sent it to Monique, my wife, and she made it. It's amazing.

Speaker 2:

I mean, you know one of the things and again, it's just like you just don't know what to ask sometimes. Yeah, chat GBT. For example, my girlfriend came home with a box or a box, a book that was about that thing. She wants to do the whole 30. Right. She's like, hey, let's get on some natural food and do some whole 30. Great. So she gets this book. Now she's like Well, I got to read this and I got to figure out what ingredients I need. I got to figure out the recipes. I got to figure out the shopping list and I got to figure out which. This could take forever. So it's a known book. It's been out for a while. So this is scary for content creators. It's good and bad.

Speaker 2:

When I go to chat GBT, I go are you familiar with the whole 30-day plan? Yes, I am Great. Here's the types of foods that we like. Can you please produce me 20 menu items that we could find in the whole 30 that I can pick from, and it listed out 20. So I'm like okay, I'm going to go ahead and choose the seven so we can get a week meals at supper.

Speaker 2:

Here are the seven things that I want to do. Can you please make me a shopping list of all the ingredients, organize it by sections, the typical store sections, to make shopping a lot easier. And please produce me I don't need me the recipes yet, just produce me the food names. So what it does is it prints out an entire shopping list and then anytime my girlfriend's like hey, what should we have tonight? I literally go to chat GBT, select one of the 15, copy paste puts me out the recipe. So I appreciate you about the book, but we have physically never opened the book because she showed it to me and I'm like ah nope, here's how we're going to do that.

Speaker 1:

So the dark I don't know if it's the dark side of chat, though, because you and I seem to be as geeky about this thing as one another. Because I love it, I just do everything with it now, but two things. So I have a lawyer client and I introduced him to it and he's actually replaced one of his junior partners or whatever. I don't know what they're called, but I don't know, because they do a lot of research and they just do a lot of like busy work, and now chat's just doing it. But he's like chat has created some laws in British Columbia that don't exist, Like it just made it up, and that's one of the things about chat is like it researches the internet. So if somebody's writing some fictional law story that counts for, like BC law 36-4, yeah, so, Harold, my client's like yeah, so I looked it up and yeah, that law doesn't exist, and so you have to have some. You have to know what you're talking about to some degree for a lot of things, right.

Speaker 2:

Well, now here's the interesting thing, right. So we're talking about chat GBT, so one, there is absolutely a plug in right now. There is a case precedent I think it was set three or four months ago where somebody took the AI to court and they didn't like these clothes, who it was, but they took the AI to court. So whenever the judge would speak or whenever the prosecutor would speak, it would all be taken in through chat GBT and then reworded and basically there was an earphone that was fed into the person who was the defense. He had his own defense. Chat GBT gave him his own defense, got him out of it. So there is actually software right now that can help argue legal arguments for you directly through chat. So here's the interesting thing. So chat GBT for those of you who don't know, it's essentially like a computer programming language, right? It just forms all this other data and languages together. Well, just like we have language like, let's just say, the English language, we have our own culture around that stuff like that, there's other computer languages that also have their own culture and they can do like different videos, or they can do videos, they can do pictures, lots of different stuff. Well, jasperai uses five of those AI technologies. So now, if you kind of think about it, one of the things that's really open to my eyes in a video I saw about this is chat GBT is just one language. The problem is before, like on the interwebs on the interwebs, we have all these different pages to sort from. Like you said, you don't really know what's good, you don't really know what's bad.

Speaker 2:

Chat GBT is actually starting to combine all of that stuff. So, instead of having separate languages, separate pages, it's all one language, so it's starting to learn. Now what's happening is when you have these multiple languages that really combine together that's for all the facts, checks, everything else. So it's getting better and better and better. So it's not like just chat has one area. That's like hey, you got to be really careful because this law doesn't exist. There's 100 million users that joined chat GBT in the first 10 days.

Speaker 2:

So, with all of us putting in this information and correcting it anyway, and multiple language models talking together, this is where we see the universe being able to talk to one another. We're going to start to see some amazing things happen, because before everything was just singled silos and they just all have their own communication devices. Now you're able to do research like perfect example generals. They can basically say hey, if we were going to go to war with Japan, they just ran this war test. Hey, if we're going to go to war with Japan, what would that look like?

Speaker 2:

Chat GBT goes out there or the AI figures out how many planes they actually have, what the ground troops look like, what they've done in the past it's all the knowledge that it knows about this and then it comes back to the general and says here's your four options. What would you like to do? Right, it used to take weeks and intelligence and stuff like that, and now it's literally you hit a button. Now you have to have a human that says I'm going to make this decision, but now think about this. Now we're talking about politics. I'm going to put this into AI and see what happens. As a human, we're going to vote in for politics. But a lot of the research putting the pages. I guarantee those Senate bills that are just piles high guarantee that's going to be written by AI in a very short amount of time, because no one reads through that crap, but they become laws.

Speaker 1:

Yeah, yeah, I know Frank Kerns big on the course creation with AI and I brought in a book client, so this is an amazing moment. She wrote her motorcycle basically around the world. She was a stressed out executive before she went on the trip. Anyway, while she was away she applied the 12 universal laws, like the law of attraction, a lot of vibration, frequency and all this stuff and a Hawaiian spirituality thing called la hop. I never say it right La Hoppa, no, no or something.

Speaker 2:

The words like this long. I know exactly what you're talking about.

Speaker 1:

Yeah, yeah. And so it was these two things. And so she wrote the book and she wanted to monetize it and she didn't know how. So I'm like there's so many stressed out women like you that can't ride their motorcycle around the world. They don't have a motorcycle, but you can teach them, like, the 12 laws in this, in the spirituality thing, okay, how do I do that? I was like, well, and we know you can do, like done, we could do a course or you could do one on one coaching. She's like, okay, and she has a general understanding of the 12 laws and that spirituality. So I'm like, let me see if I can come up with something for you, absolutely. And so, yeah, so this course I created for her and it takes me about a half an hour and a half an hour per section.

Speaker 1:

So there's 14 sections takes me about half an hour. But you have to ask the right questions that you this is the thing, right? Because if I just ask chat to come up with 12, like, describe the 12 laws, teach a course on it it's very rudimentary and fundamental. It doesn't really get into it right. But then you have the follow up questions, you ask and then when it makes a mistake, you just let it know. It's like no, no, not this way, that way, and what is the way? I've got it working now? And, like you know, you have to keep it all going in the same thread because it learns from itself. But the way it's tied in the spirituality to each of the 12 laws I don't know if there's many humans who are that knowledgeable about those two things that. So this course that I've created for her, it's a million dollar course, Totally agree, totally agree.

Speaker 2:

If we can ask better questions, that's what's going to keep us marketers around here for a while. If we can ask better questions, the world's really our oyster right. It's really interesting. It's just like we literally have a blank slate on chat GBT and it's like what do you want to create? And it's like I don't even know what's possible. You can literally type that in I don't know what's possible. Chat GBT. I'm in this business. Here's one of my favorite prompts I want to write a course on spirituality and manifestations. What are the top 10 prompts that I should know from you as I'm creating this course?

Speaker 1:

Yeah.

Speaker 2:

Right, it will give you the prompts and it's just like hey, do you require any other? Do you require any other information? Here's the. Here's the output that I'm looking for. I mean, one of the things that I love to use chat for a perfect example. We were just talking about cooking. If you ever go online and look for a cooking recipe, it's a lot of these content sites. You got to read all the way down the side and there's that over here. There's a little pop up thing over here. There's some other weird article that gets placed in here.

Speaker 1:

So you always click on the wrong thing because you think you're going to read more of it, but no, you're on to an ad. Yeah.

Speaker 2:

Or it's not the right recipe or there's a one ingredient that I don't have, so I'm going to go to another recipe chat GBT. It's just one thing to focus on. That's it. Yeah, I have these ingredients. I want to make. I want to make something under 20 minutes that feel the taste like a professional chef made it. Also, give me a couple of humorous limericks along the way, as you're, as you're giving me instructions. There's a friend of mine, laura better lead. She's been marketing online for like 25 years. She's amazing. She's like. You know what I do with chat GBT. I go what she's. She goes. I say give me some old school, old time Jewish recipes. And while giving, while giving me the Jewish, jewish recipes that have like these three ingredients, also talk to me. You're like. You're like my 95 year old Yiddish grandmother, who's still disappointed in my life decisions that will throw out rude comments and funny and funny comments along the way. And she's like we'll literally print out recipes and we're reading a story, at the same time laughing, where we're cooking dinner.

Speaker 1:

And.

Speaker 2:

I'm like did you know that was possible?

Speaker 1:

That's really great so yeah, that's so many things you connect with people on. Yeah, before we start like say, chat like I saw live in the woods, I'm all alone and I've I've got a friend now. It's kind of scary.

Speaker 2:

I mean, mike, I'll tell you there's there I read an article with a guy actually performing therapy on himself with chat GBT and he can go deeper and he feels more because it's inanimate. He feels he can go deeper and he's like it's kind of scary. But I really dove really deep and I had some therapy sessions over the course of a couple of days. That got me much farther than his therapy sessions over the last couple of years.

Speaker 1:

Wow, I'm going to do that because I've got some issues.

Speaker 2:

Well, the other side is there's a, there's a video I'll give you. If you remember, there was a movie that came out that was called social, the social dilemma. You remember that movie at all.

Speaker 1:

Yeah, yeah.

Speaker 2:

Right and it was all about how Facebook data from Cambridge Young, the litica, was used in the presidential election and basically how social media networks or even advertisers can manipulate depending on how much money that they spend can manipulate public opinion. Now the guys who created that movie created a YouTube video that's called the AI dilemma and it actually talks a lot about like here's the opportunity. But so, for instance, you said lonely, so Snapchat. They give an example of this Snapchat put in chat, where you can basically kind of chat back and forth, meaning when your friends are offline, you can be like hey, how's it going? I'm doing great, how are you? And you can go back and forth.

Speaker 2:

Well, one of the experiences they ran was hey, I'm a 15 year old kid. I really like X, y and Z, and then started in. The kid was obviously an adult, started to say hey, I just met this really nice guy, sean, online. He's 35. He says really nice things to me. I think I like this guy. Hey, a little bit later, hey, this guy asked me to go on vacation with him.

Speaker 2:

It's across state lines. I use it across the lines in another state and the chat basically returns back. It sounds like you're on a romantic relationship. I encourage you to take it slow, but this is something fun and exciting. And then the person's like I'm going to go meet this person across state and I think they're talking about having sex for the first time, and the AI basically writes back to say hey, just be very careful, just meaning it's going to be a really sensitive time. You want it to be really special. And people are like Well, wait a minute, chat, you'll be. Tea almost helped groom this kid from who's already getting groomed from some child predator and it didn't recognize it was 15. We need to really think about this AI. Yeah, having that chat's great, but if there's not governors that are put in place and some restrictions, man, you don't know who you're talking to and the horrible advice you may be getting as well too. So you just there's some good and scary that goes along with this whole thing.

Speaker 1:

Yeah, well, we're coming to the top of the hour, then I know your time is valuable. I'm going to wrap up with, if in any business, what's one thing that you would recommend a business start doing today or do more of? To move the needle. What do you think will move the needle for a business more than anything?

Speaker 2:

Right now, content creation is great. You know, they always say content is king. I've said I've been doing this for 15 years. When I got into it 15 years ago, like contents King. So what's really interesting is earlier this year I did a presentation on the 2022 Trends 2023 predictions. On Facebook, youtube, tick tock and Instagram. All the sites basically say the same thing One minute long videos or like 30 second videos. Tick tock got really great out. I mean, tick tock's now open it up to 10 minutes, but these one minute videos on Facebook reels, instagram reels, youtube shorts and on tick tock.

Speaker 2:

The algorithm is like a Spotify or a Netflix, meaning you don't have to have any friends, you don't have to have any followers, you don't have to have a page with any connection. If you were posting one minute content on a regular basis, those four, those four social media sites, will find brand new eyeballs that they believe will like and consume your information. So it used to be post on Twitter, post on Facebook. If you have friends and followers, get a lot of like. I hated those emails. We just started our fan page and we sent you an email. Could you please like our fan page? Like us, and it's just like come on, stupid, right.

Speaker 2:

Well, now, what is happening is you create these one minute videos of really good value, and there's different types of content. The algorithms are meant to find people that didn't even know that they wanted to see this information that they find Useful and timely. So if you're putting out a bunch of one minute content, what's gonna happen is the platforms will actually go out and find you a cold audience. It's never been done before, just really taken off in the last 18 months. Is if I were in your shoes and it doesn't matter your budget, or if you don't have a budget, you can do it on your iPhone One minute videos consistently posted to those four networks that I just talked about, in reels or shorts on like on YouTube or tiktok, can make a huge difference to the business.

Speaker 2:

You just have to do it consistently. It's not for videos, it's like a video a day and just keep on going. If you did a video a day for 60 days, you're your. Your business would unequivocally be different. I mean, we're talking about organically, not even paid traffic yet. So my opinion one minute videos consistently on those networks can make a huge difference right now for people.

Speaker 1:

So that was Facebook, instagram, tiktok and YouTube. Yep.

Speaker 2:

Everyone's trying everyone's trying, to admit, trying to mock tiktok because, literally, you don't have to have any followers. You don't follow anybody and someone can be on their phone for Five to seven minutes and tiktok knows the exact algorithm to feed you content and everything else just within a couple of minutes Of you scrolling and knowing what you watch.

Speaker 1:

Huh. Well, one of the reasons I started the podcast and one of the reasons I'm guessing on podcasts is because I'm a long. I'm a loquacious sort of person. I can't, I can't, I suck at one minute stuff. It's a, so my content is gonna be more long-form, like saying podcasting and guesting on podcast in the longer videos. But like the solutions right in my face, I told you the AI tool, right?

Speaker 2:

if you look at Joe, if you look at Joe Rogan's podcast, for example, that's all they do there. It's a four or five hour long podcast, and then they cut him up into these one minute clips. Now he has thousands of clips out there, but those thousands of clips are doing the work to go out and find a brand new audience. Why his podcast keeps growing? Because all this content is out there. Everyone's being exposed to him. Now, versus I'm not gonna watch a four hour podcast, people are watching, you know, one minute clips all day long. So now, as I mentioned, there's AI software that figures out where's an opening hook, where's good content, where is it for a minute. We'll transcribe it or write the headline or write the hashtag. We'll even write the description and give you the edited video at the end. So there's like no reason why not to do it when it's all done for you, right?

Speaker 1:

And you showed it to me before we started. But it's Merlin, that's. That's the.

Speaker 2:

No, I'll, actually saw the other one. I'll pull up and I'll send you after this call. Okay, essentially it's. It's like there's a lot of stuff out there like this it's free and you literally just take a YouTube video, put the clip in there and it Does everything for you.

Speaker 1:

Well, cool. So how do you help people now and and how can they reach you? What, what's, what do you have for for our listeners to?

Speaker 2:

a couple different ways. It's the typical. We have a do-it-yourself program, so we have courses and stuff like that anywhere from learn how to run Facebook ads, expert Facebook ad training. I train a lot of agency Staff so when they hire a new staff on, they use our types of trainings to do that. We also have it done with you, which essentially is like we're working with AI helping you can raise your offer Just to run traffic. The third thing is we have a full service agency, so if you're spending $20,000 or more a month on ads, we are really great, for you can really help take it up. If you were just kind of getting started trying to figure that out, the done for the done with you or Do it yourself is really the kind of the best option. So Just let me know how we can help. Always happy to jump on the phone, collaborate and, mike, I really really appreciate the time. It is great.

Speaker 1:

So what? Well, I'll put it in the chat and you can say to me or the in the description but what's your website or how do people find you?

Speaker 2:

People can find me in two different ways. You can go to black box social media calm, a black box social media calm, or, as an example of what we're talking about, an AI. If you go to your ad doc coach. So your ad doc coach, you'll see a website that has some kind of retro branding on it, some pop art. All of this was created by AI. The entire website was created within a day, which usually would take us a lot longer. We have articles on the site and literally the site was created with, with AI, and it's just making things a lot easier. So, your ad doc coach, if you want to find out more kind of about our coaching and done with you, and black box social media Com, if you want to find out more about our agency stuff.

Speaker 1:

Cool. Well, this is a. This is an entertaining and educational talk for me. That's good, so thanks. Thanks for coming out, yeah happy to help All right, see you next time Cool.

Speaker 1:

Thanks, mike, I appreciate you and that is a wrap for this episode of because business is personal. Thanks for joining us and don't forget to take advantage of my two special offers. First, you can get a free copy of my best-selling book and pathic marketing. You just pay for the shipping. Or you can have 50% discount on my gap analysis session with the coupon code podcast. Just head over to WWW dot because business is personal, comm or check the show notes for details. If you've enjoyed today's episode, please don't forget to follow, subscribe, leave a review and share the podcast with others who might benefit. Your support means the world to us, so stay tuned for our next episode, where we'll continue to delve into the intersection of empathy and marketing strategy. Remember, because business is indeed personal, every Connection counts. Until next time, see you then.