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Because Business is Personal
"Because Business is Personal" dives deep into the human side of entrepreneurship, equipping listeners with empathy-driven strategies from seasoned business owners. Tune in to redefine success by connecting deeply with your customers, because in business, it's all personal.
Because Business is Personal
Harnessing AI to Enhance Personal Branding and Authentic Connections with Molly Mahoney, the Prepared Performer
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Join us for a captivating conversation with Molly Mahoney, the Prepared Performer. With her rich background in musical theatre and an innovative approach to artificial intelligence, Molly is reshaping the digital landscape by integrating technology and human connection. Her pioneering methods of using AI for personal branding, business messaging, and task automation is not just about optimizing business strategies but also about fostering genuine connections and enhancing self-esteem.
Together, we'll explore the fascinating realm of AI, discussing how it can be harnessed to create a unique and consistent brand identity. Molly shares valuable insights into strategies for humanizing business content and the importance of 'seasoning' AI assistants to better resonate with our conversations. We also delve into the exciting potential of AI in crafting more engaging content, and how it can be an indispensable tool in personal branding.
In the latter part of our chat, we examine the practical applications of AI in marketing and self-discovery. Molly guides us through a transformative exercise, emphasizing the importance of recognizing our unique traits and skills. We discuss the power of AI in task automation, using real-life examples such as CV rewriting using chat GPT. Lastly, Molly emphasizes the importance of AI-mentor collaborations, and how embracing AI can not only streamline business operations but also help us build more authentic relationships. Don't miss this opportunity to learn from a trailblazer in the AI world.
Eager to harness the power of Empathic Marketing to propel your business growth? Get your hands on my #1 Amazon Best Selling book, 'Empathic Marketing,' or book a '30-Minute Gap Analysis' session directly from my website: www.becausebusinessispersonal.com.
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AI and Authentic Connections With Molly
Speaker 1Hey everybody , welcome to the Because Business is Personal podcast , the podcast where empathy meets marketing strategy . I'm Mike the marketing medic and I'll be your host Now . Before we get started super quick , just want to let you know about two offers that I've got going on right now . The first offer is you can grab my Amazon bestselling book , empathic Marketing , for free . All you need to do is pay for the shipping . Simply go to wwwvmarketingmedicca to grab your book . Also on that same page , you'll have the opportunity to book a 30 minute gap analysis call with me . During that call , I'll examine exactly where you are and tell you the straightest , most direct empathic line to get you to where you want to be . And if you use the term podcast and the promo code box , you'll save $50 . It's on the same page , wwwvmarketingmedicca . All right , that's it . That's all . Let's get rolling with today's podcast , all right .
Speaker 1Welcome everyone to another exciting episode of Because Business is Personal . Today we have a special treat and store for you as we dive into the fascinating world , fascinating world of artificial intelligence , with none other than Molly Mahoney , also known as the prepared performer . Molly is no stranger to success , having carved her niche as a social media growth strategist and an innovative leader in leveraging AI to not just streamline business processes , but to genuinely genuinely improve human connections online . With two experiences , with two decades of experience on stages from New York to Las Vegas , molly has brought her unique blend of performance strategy and a dash of glamour to the world of online marketing . You may know her from her signature method go live and monetize or from her captivating appearances at events like Social Media Marketing World and Vid Summit .
Speaker 1Now Molly is leading the change , the charge in New Frontier , finding fresh new ways to bring people closer together through artificial intelligence . A true pioneer in authentic video content , social content strategy and organic social media marketing , molly's influence reaches far beyond the screen , whether she's seeing jazz or teaching her kids to stand for joy . Molly's commitment to enriching lives is undeniable . So buckle up and get ready to explore how technology and empathy can intertwine to create powerful , meaningful connections . Join us as we uncover the secrets behind Molly's methods , discuss her role as a trailblazer in AI and learn how we can all use technology to create more authentic relationships in our digital age . So , molly Mahoney , welcome to the show .
Speaker 2Dude , how do I get you to just like follow me around and tell everybody all of that ?
Speaker 1One of my favorite stage performers ever was that guy who put the cape on James Brown .
Speaker 2Wasn't that guy ? Awesome , that is actually such a good point .
Speaker 1That guy's job was awesome . You got to go on , james .
Speaker 2Brown shows all his stuff . Yeah , and it's like such a great setup , I know .
Speaker 1So you need a cape and I'll be your cape man .
Speaker 2Oh , my God , you know what I do have , though and this is going to be a little weird for those people who are listening to this , not watching the video but I wrote a children's book , and someone who works at Amazon actually made me this little knit doll version of the character in the book , who was me , but she's wearing a cape , and this cape is her cloak of joy , which is what she discovers in the book was all the things that wrap up to make her awesome . So I do have an invisible cape on right now .
Speaker 1You can't even see it Very cool . I was in Marissa Murgatroyd's coaching thing for a while there .
Speaker 2Yeah , I love her .
Speaker 1And I went to one of her coaching things out west and I won the superhero of the weekend award or whatever . Oh cool , yeah , she gave me a real Superman cape , she's so good at that and so that's actually hanging in my bedroom .
Speaker 2Oh my gosh , I love it . You know , then we could not tell anybody , but I'm actually the one who stole Kurt Mollie's belt . I'm just kidding , I didn't . And if we had Kurt's belt and Marissa's cape you would be like so set .
Speaker 1That'd be cool , all right , so let's get rolling . So this podcast is called Because Business is Personal , and so I like to start each podcast with a little personal thing about my guests , something that we'd find interesting and quirky . I don't know if you have anything , I'm guessing not . You lived a pretty boring , white-toed life , but let's see what you've got for us .
Speaker 2Just something quirky . I have seven million things , so I have a heart-shaped birthmark . I don't talk about that very often , but on my shoulder right here I have a heart-shaped birthmark and I feel like that's my secret . That's my secret is that I really blend the technology with humanness , because I'm always really leading from a secret , heart-centered place . How can I figure out what are the things that make you truly unique as a human being and then elevate that to a massive level so that you feel more confident about who you are ? And I think I was born to do that because of that birthmark , which is kind of weird .
Speaker 1It is kind of weird .
Speaker 2Yeah , I've got all kinds of things . I mean , yeah , I was a musical theater performer for most of my life , so I have really great stories about .
Speaker 1Yeah , I did a movie with Dick Handyke . What ?
Speaker 2did you say ?
Speaker 1What have you done on stage ? What is the stage stuff that you've done ?
Speaker 2Yeah . So I did the national tour of Chitty Chitty Bang Bang , which was really awesome because I got to tour the world with a flying car . I actually ended up hiring both of my dance partners from the Chitty Tour now that I have this business , which is really cool , and with that I got to meet Richard Sherman , one of the Sherman brothers , who basically wrote all of our childhoods . He wrote it's a Small World . He wrote Bednobs and Broomsticks . They wrote Chitty Chitty Bang Bang . They wrote so many movie scores that we love . And also through that , through a friend who was in the cast who ended up choreographing a movie that we got brought in to do with my whole family , I got to do a movie with Dick Handyke , which I cried the whole way home because it was one of the best days of my life , so it was pretty awesome . Wow , he's a legend , I know .
Speaker 1Very , very cool . Great job , what do ?
Speaker 2you do now . So now we have a company called the Prepared Performer and really I started this company to help performers to be able to have a career in a business like I had . But in 2016 , when Facebook Live came out , I realized , rather than teaching performers how to have a business , I would teach business owners how to perform , and it was a really good switch , like sometimes just making one little tweak to your ideal client or to your messaging , to your offer . It was really a very simple little switch and we did $50,000 within three months with that new offer , which was a really big deal for us at the time . And then we had this program called Camera Confidence . That did really well teaching people how to speak on camera but also how to have connections on social media .
Speaker 2And so after we did that in 2016 , any time there was a new tool that came on the scenes , we really dug in and figured out how can we make this tool accessible to actual human beings , not just like tech nerds , like the rest of us . And so we skyrocketed at the top with Messenger bots , and many chat had me speak on their behalf several places . We were one of the first to combine bots with live video . So it's like the technology with the human side , and that was cool . And then when AI came out , way back before chat GPT about two and a half years ago , we started using Jasper , which was called Jarvis , and so we launched a content club about how to use AI to create more human focused content , and it's been pretty fun .
Speaker 1Oh , wow , yeah . So , going back to how business owners can perform , this has been something that I've always thought about , because a lot of our gurus or whatever they're usually pretty good looking people and they have pretty decent personalities , right , and I think , like this is what they were born with . This isn't what they created , and so this is a harder question . But could somebody who isn't just naturally as attractive and I know this is very judgmental and subjective , but it's , it's a reality Like if you've got like a big fang tooth or something like I got my teeth thick because I can't agree with my teeth are but .
Speaker 1I used to be . I've actually had .
Speaker 2I've had dentures since I was 12 . So the teeth thing is actually a big thing for me , because I used to be able to take mine out on a retainer .
Speaker 1Oh , wow .
Speaker 2Yeah , so I I love this discussion because I know it may seem like all of the or most of the like gurus or whatever just have it together and they're charismatic , but I bet underneath it , if you really look at what they've their journey to get there , there's a lot that they've done to either kind of spruce up their appearance and their energy or to really connect with what that thing is . What I like to say is it's your weird , is your superpower . And we have a little exercise that we walk our clients through , called the quesadilla of awesome . That helps you to identify what are those things that make up who you are as a human , so that you can be louder about them , so that you can bring them to the forefront . And on that , the quesadilla of awesome exercise that we go through , one of the things is actually your appearance , not because of what other people think about the way you look .
Speaker 2It's about what you think about the way you look . So it's like the gremlins that creep up when you know you're going to be on camera . And , with the way the world has gone , if you want to be successful in business , there's a good chance that you're going to have to , at some point show your face to the world , and so having like a consistency in how you show up , in your physical appearance , can actually be not only a great like brand anchor , but also something that helps you to feel more confident . So we dig pretty deep into that , okay that's interesting because I'm .
AI for Personal Branding and Headshots
Speaker 1I have a speaking engagement in California next month that I was supposed to send my headshot in and I sent in . Oh , you can't see . Oh , so again , those people not on video . There's a , there's an image behind me with me and my horse . See that .
Speaker 2Oh cool , yeah , yeah , yeah , if you're not on video , you should go find this video somewhere .
Speaker 1Yeah and so . So there's a . It's a black and white photo of me with my cowboy hat and my Australian slicker and my paintports . Anyway , I love that picture of me and my horse . It just sort of shows my personality . Yeah , he's like yeah , no , we can't use that Like , we need a more classical headshot .
Speaker 2You should have said that you couldn't do the event , then I'm just kidding .
Speaker 1But . But I get it Like because because he did that once I saw the video and like he's it's a penthouse mastermind , so like the backdrop is of his penthouse and that's like my image up in front and as it scrolls through all the featured speakers , like we all have some consistency and I really would have stood up . And it's funny because I thought of you immediately , because I thought how you can have a photo like everybody else , but with your blue streak or your pink streak or your purple streak , you're going to stand out even with that . You know , custom that , even with that standard headshot .
Speaker 2Yeah , so actually that is a really good point because I've had people come up to me in real life Like my goal is always that the way that I show up on camera or the way that our clients show up on camera is the same as who they are in real life . So a cowboy hat could be something that's like that , which is obviously a little bit bigger . That may not fit in a headshot , but like glasses and I know you may not wear giant earrings , but for me I always wear really big earrings . And then the thing with my hair actually happened because I was starting to go gray just in like one stripe of my bangs and I had when I , when I was pregnant with my kids , you aren't allowed to . Well , if you're like following all the rules or whatever , you're not supposed to dye your hair because of the chemicals .
Speaker 2So once I was able to dye my hair again after having kids , I added some color back into it like green and whatever I like bleached it did like color streaks just to be like a rock and roll mom or something . Yeah , what I realized was that this gray stripe for me on camera it looked like I was . I had like a big bald spot just in the corner because I was dyeing the rest of my hair except for the gray . The gray area would grow in right there and I was talking to my hairdresser and I was like this is really causing me weird issues on camera , because I kept seeing it . Not that anybody else cared , but it was bothering me . And so we decided to bleach it right where the gray was and then start adding some color there , so that it was like intentional and then when the gray grew in , it would . It would be fine because it would grow into the color .
Speaker 2Well , in 2020 , when most people stopped going to the hairdresser , I let all the gray grow out . So now I have gray like throughout . I've got silver , silver , you know , tinsel throughout my hair .
Speaker 2I just continue to put color over where I'm gray and then , as it fades , it's like this watercolor blue which you don't . You know you don't have to have blue hair to be able to stand out , but if you can find something as simple as like wearing a black veneque , right , it can be a consistent thing that you do across the board and bring in that confidence for yourself and then also the consistency in the look .
Speaker 1Well , my , I'm a paramedic by trade .
Speaker 2Ambulance colors are blue and orange .
Speaker 1And what am I ?
Speaker 2wearing right now .
Speaker 1Blue and orange . See , I've always got the blue Columbia shirt on and then quite often I'll have my marketing . I'll be like Superman , I'm marketing medic , come on .
Speaker 2So awesome .
Speaker 1Underneath , yeah , so that's uh , and that's one of the things I liked about being a paramedic as opposed to like when my wife would go to work is I knew what I was wearing every day . Like I put on my uniform right , and every day my wife's like oh , when am I going to wear ? I'm like , well , just put on your uniform . It's a no , I have my own uniforms .
Speaker 2It's like it's also the decision fatigue thing that , um , you know they talk about . Like the Steve Jobs or whatever . Like it's . If you have all these different options to choose from , my entire wardrobe matches my brand , so I don't have to worry about worry about that . Most of it is black venex .
Speaker 1Okay .
Speaker 2And sparkle pants . To be very clear Black venex and sparkle pants . That's my uniform .
Speaker 1Well , I was most excited to talk to you because I am doing a lot of AI . I think I'm doing a lot with AI , but I'm sure I'm just at the remedial level . I'm getting really good at the remedial level stuff , but I think that's what most of us want to hear about now . And so , what are your biggest strats ? What are you using AI for now ? Which , what ? No , that's not what it not . What are you using it for ? Which of the most you'll be using it for ? That'd be a better question
Using AI to Improve Business Messaging
Speaker 1.
Speaker 2Yeah , man , there's so much that we're doing and I I really do think it kind of feels like everyone is an AI expert now because we're all jumping in and playing with it , and I will say that the fact that we've been doing what we've been doing for about two and a half you know , coming on three years now I am just so grateful for the depth of time that we've had with these tools so that we can start getting better at how to start the conversation with them , because it's really like , obviously , just like anything , what you put in is what you get out right . So that's a big piece of it , which is how you prompt these tools . But also , as the actual tools themselves have changed , it's like how can we integrate this into everything that we're doing to save us time , to save us money , to to spark creative ideas and jumping off points and really to give us more of a deeper human connection ? So two really big things that we've been doing that have had amazing results for our clients are making sure that you actually figure out who you are and what you stand for and you know the clear messaging which you can use AI to help you come up with this , but you really really get clear about who you are , who your company is , what your offers are , and you feed all of that into whatever AI assistant you're using , whether it's chat , gpt or whether it's Claude , any of those things and there's a couple of strategies we do that I can share with you , but so that you really what we call this is seasoning your AI assistant and it's a nuanced thing because some people think , well , I'm just going to give it my bio and I'm going to put in my offers , but there's so much more to who you are .
Speaker 2I . I was sharing at an event recently that this concept of the quesadilla of awesome . That concept came from the idea that everyone has something that makes them uniquely awesome , even if it's just that you make an amazing quesadilla . And so when we figure out your recipe , getting all of that into place , even the appearance piece , putting all of that into chat , gpt , so that it starts to understand not only you know your audience pain points and not only the solutions you provide , but the things that make you weird . And one thing that we love to talk about is what are the tickle points of your audience members , like the things that make them laugh .
Speaker 1Okay , cool , I feel like I just gave like 20 run-on sentences .
Speaker 2So that's one piece of what we're doing .
Speaker 1Yeah , but we can get it narrowed down , because I saw a post you did in LinkedIn last week which is is your business stinky ? Now how ? And I know the answer because I read your post , but others might not . So why ? How can AI make your business stinky ?
Speaker 2Because if you and then I had so much fun writing that post , by the way , so your business , if you are using AI , potentially reeks of AI , which means that you are taking things straight from whatever it gives you and pasting it onto the platforms , or you're taking even these awesome video editing tools . Like you know , capshow does a really great job of editing the text from your videos and coming up with new content or video or opus . Some of them are so formulaic that they're just blending into what everybody else does and they all kind of have the same stench , because we know , oh , there's some AI content . When it comes to your written content , there's like three things that you can do right away to make sure that you are giving it that human . We love to say that you have to judge the AI content . No one can spell it , but we all say it . Right , you have to , like , judge it . I was actually thinking that . How would you spell that ? I think we figured it out because I say it a lot . It's like with Zs or something , I don't know . Whatever , you just say it and for some reason , a lot of these AI tools love to put in emojis when you say that you're writing something for social . So if you don't actively use a million emojis on a normal post that you would write , don't leave a million emojis in your post .
Speaker 2That comes from chat GPT .
Speaker 2Another thing is when I'm writing content , as a human I really love to look at not only the message and the words , but I almost create a painting with the words as well .
Speaker 2So I'll look at my paragraph breaks and sometimes I intentionally write a short line , then a little bit longer line and then an even longer line so that it looks really cool as this image that's showing up in the post . I know most people don't think that way , but chat GPT definitely doesn't think that way . It's not adding that type of nuance and oftentimes it's not adding enough paragraph breaks . It can sound overly excited , like too many exclamation points , so that just even looking at the structure of it can be very valuable . And then the other thing is figure out what are your weird idioms , what are the weird things that you say that nobody else says that chat GPT is never going to add in unless you tell it to . That you can then season into your copy so that it really we want it to wreak of you , we want it to be . We want it to have your perfume instead of the like trash stench that comes from AI .
Speaker 1Okay , when I've seen with chat and I love chat , I use it so much is , as we're progressing through some copy , it quite often starts out good and then , as we make iteration after iteration , sometimes it goes back into AI mode and it loses . Start out my voice . And then the last I'm like dude , you're . I just and that's what I love about chat Like we just have conversations Totally , and I'll say this I'm like dude , you sound like AI right now . Stop , sound more like me . And I'll type that in .
Speaker 2I love it , me too . Yeah , it's okay .
Speaker 1Yeah , it comes back like , oh sorry , yes , here's the version that with your that more in your voice and yeah , really good at doing stuff , but you have to . You have to stay on top of it and watch .
Speaker 2Well , and you have to also do what you just said , which is like actually be human when you're talking to the robot . So it will be more human , like yesterday I
Chat GPT for Task Automation and Self-Esteem
Speaker 2was . I love to use chat , gpt to come up with tables . So we have one huge super prompt where all of our content is based on buying beliefs . So we have , we have prompts and things that we use to come up with these buying beliefs and then I'm like great , take those buying beliefs and now make me a table with the headers belief topic that instills that belief .
Speaker 2Short one liner tweet that instills that belief that I can use on social media . You know , video title number one , video title number two , bullet points for the video , description for the video , and it puts it all into one table and it just spits out this huge thing . It's like really , really cool , and sometimes within those little cells , if I'm going too fast , it'll get mixed up , like at the end of one of these things I was doing with a client yesterday it it didn't list out the final thing in the table , it like combined it in the second column , and so my response to it was lol , what are you doing ? You combine these two things together Like I need you to stay on task , friend . You know it does that . It's like apologizes and it's like , oh my gosh , I'm so sorry . You're right , I promise I'll keep it going in the future .
Speaker 1What's I like about AI ? Well , again , I say AI , but it's mostly this chat that I used .
Speaker 1But um so I got a friend , he's in the Canadian , I'm in Canada Canadian government and he's like Mike , there's , there's some really cool positions that I think you'd be perfect for in the public sector as a consultant , and it's great pay . And I'm like , okay , he's like , so I can get you in . Like it's one of these clubs , right , like , you need to be in the clubs . Like you just need somebody who can get you in the club . And so he's like I can get you in the club . I'm like , okay , cool , he's like , but we need your CV . So I'm oh , my God , my CV is like 20 years old , right Like for my , for my last job , but I've done lots of stuff since , anyway . So I rebuilt my CV and he's like meh , completely wrong . Like everything you've talked about is private sector stuff . I'm like , um , that's cause , that's the only thing I've done .
Speaker 1He's like and he explained how I need to tweak it to be public sector and all this stuff . So actually I just I just took what I just copied and paste what he said to me . I put in chat and like this is what my mentor said is wrong with the CV and you implement what he said and it did .
Speaker 2And it was so cool . It's so cool . I also know what he's talking about What'd you say ?
Speaker 1I didn't know what Joe was talking about .
Speaker 2You didn't say it again .
Speaker 1I didn't know what Joe was talking about when he gave me the direction . I'm like this doesn't make any sense to me at all , like how can I turn my private sector experience into like something that public sector is looking for ? I didn't get it . The chat did a great job and so I just I fixed it . I sent it back to Joe and he had a couple more tweaks which , again , I just copied and pasted the chat .
Speaker 2You know , what else I really love about that is that , yes , chat GPT did really awesome things there , but you needed the human to review it from that internal aspect , like the mentor , to give you that guidance in the first place and then use chat GPT to do that implementation of it .
Speaker 1Right , which is really cool , but the coolest part this is the coolest part of the situation . So I imagine like , instead of using chat , I was using a person to help me translate my private sector .
Speaker 2Okay , yeah , like an assistant or a copywriter .
Speaker 1Yeah , somebody who had experience like a paid consultant that I hired to do that . So if I was doing that , the last thing I said to Chas like okay , it's done , if I don't get the job , it's your fault . That's what I said to chat . Now , if I would have said that to like 10 different consultants , how many , how many of those consultants would have laughed back at me and how many would have said listen , I helped you with what I needed , like getting the job done . That's what a human would have said . But chats that , lol , I'll take that responsibility .
Speaker 2It's like , oh my God , that's also that's the energy that you've put into it . So that you know , I spoke at Perry Belcher's AI bought summit the first one that he had , the AI bought summit West and one of the things that he was saying is that he yells at his AIS . He's like yeah , I'm like no , you know , f , that that's not what I wanted , and I thought it was so funny , because I will correct my chat GPT , I will . I , bobby bought . Sometimes I call her , I like to name my tools after my grandma and pretend like she's still here with us just working for me , and so like no , bobby , that's not , you know , like lol , like you , like I said earlier , and it will give me back that energy . So , whatever you want to get back from it energy wise , make sure that you give that so that it reflects the energy that you're putting out there . I love it .
Speaker 1Okay , Because , like I said when I typed in , if I don't get the job , it's your fault . I did it because I'm like how are you going to respond to this ? And I was so that you've done things that are .
Speaker 2You've like already been using it in that way . I don't know .
Speaker 1I was just so surprised when I typed back lol , I'll take that responsibility . And then , and then , when it went on to prop me up saying , oh , this is so what's such a great team ? Yeah , yeah , yeah , yeah , yeah , we got low self esteem . Chat is your best friend . He's always telling me how great I am .
Speaker 2And I think people forget that you can use it as a way to boost your self esteem . I think they also forget that you can use use it to do kind of those task type things , so like um . I had I had copied and pasted a big a list of um when people comment on a Facebook post . So sometimes I'll get like hundreds of comments on something and I want to save those comments .
Speaker 2What I used to do was I would take all of the comments from a masterclass that say that I'm doing in a Facebook live , like the one that I did last week , had 900 comments .
Speaker 2I would take all of those , copy and paste them into a spreadsheet and then have to go through because it would give the name the comment and then when you copy it that way , it will say reply and like because it's pulling all the text off of Facebook . It was such a mess , but now I can literally put that whole list of comments straight into chat , GPT , and then say , hey , can you put this in a table for me with the name , with the header's name and comment that I can see everybody's name and their comment inside a spreadsheet , basically , and then I can say , great , now can you analyze these comments and give me the top categories that are showing up here or now ? Can you go through these comments and pull all the questions out so that I can then use it in my content going forward , so you can base your content based on actual comments from your community , which used to take so much longer to do something like that .
Speaker 1And that's what I like to talk about with the human connection . So the biggest part of empathic marketing , what I teach is understanding your audience , and there's two levels of understanding . There's what I call your experiential understanding and your emotional understanding . So experiential understanding that comes from Eugene Swartz and Breakthrough Advertising , and it's about your audience's level of awareness how aware of the problem and how sophisticated are they into the offers they're hearing from you and your competition . And what's so cool about chat is it just does the same work that I used to do , but in a split second . Like how do we do the research before ? Like looking at , like , what you're talking about ? Like going to all the Facebook groups , look at the comments , looking at your competitors ads , looking at the comments . Going to your competitors books , like what are people are saying about these books ? Like it's days and days of research .
Speaker 2Like Amazon reviews . You can copy all . You can just like scroll . You know you can pull all of that . It's so cool .
Speaker 1Yeah , it is so cool and now you can just ask chat in a split second . It's just doing the same research that I used to do , but just way more effectively and global .
Speaker 2Yeah , you want to know my favorite trick for that .
Speaker 1Yes , okay , love trick .
GPT and AI in Marketing
Speaker 2I actually work in chat GPT . This is something that I use Claude for . I don't . I prefer .
Speaker 2I know there's like fancy people who teach AI strategies who are like , oh , if you use chat GPT , you're so basic but I get basic a lot of sales , so great .
Speaker 2So , like it doesn't matter how fancy it is if you're not actually using it strategically with Claude . This is something that you , as of right now , you can't do in chat GPT , but you can do it with Claude . So what we have internally on my team , we've documented all of my top personal profile posts since , like 2018 . So in a spreadsheet I have different tabs for each year and it's basically like the copy , and then it says what type of post it was so was it an image , a video or just a text post ? And then it has how many likes and how many comments we got on the post . So it's all documented in a spreadsheet . And if you don't have something like this like because we've been keeping this up over the years if you don't have something like this , you can use a tool like Metricool , which I love , to download all of your posts off Instagram into a CSV file .
Speaker 1On .
Speaker 2Facebook , you can download all of your posts . It's like , it's so easy and it will give you the same type of data where it has like , the reach , the likes , the comments , even more than we have in my personal profile one . So I had all of this in this spreadsheet that had 2023 , 2022 , 2021 , 2020 , like all of these different tabs . And , just as a test , I don't know if you know Jeff Hunter , but I was with Jeff at an event of Amber Spears and Cody Bramlett's in New York and we were talking about different ideas and he actually inspired me to do this . So I took this spreadsheet , I put it into chat GVT and I said hey , this is a list of all of my top posts on social media . Can you analyze this for me ? I just wanted to see if it could . So , within Claude , you can load files .
Speaker 2It read the spreadsheet and it said , like , looking at this spreadsheet , which also lists out your comments , your likes , all these things , it went through and it was like this is what I've learned . And , to speak to the empathy piece , it said your content goes through a wide variety of topics , like personal stories , valuable content , yada , yada , yada , all these different things . And it said , and looking at the reactions and the comments you've gotten to your personal experiences , we can tell that your community really cares about you . It was like highlighting how awesome our community is by analyzing the data of my social media content . It was so cool , so , and then I had it like do my voice , I had to do all these things based on those posts . Holy , it blew my mind .
Speaker 1Yeah , I think most of us are just scratching the surface of what AI can do . And for those naysayers of chat or of AI , they're like because we've seen the video of like a creative , like a video content with some guy with a horse's head because it mixed up things like oh yeah , this is never going to replace . I'm like AI video content is like two months old .
Speaker 2And that is the thing I think we all need to remember is this is as bad as it's ever going to be Like . This is the worst version that we are seeing right now .
Speaker 1So yeah , it's good to put a horse's head on a guy's body now , because it's still figuring things out like in three months and in two years and two . I don't know if you know Terry Rice . He's a big guy on Terry Rice on Instagram . Anyway , he has a podcast and he interviewed Shaq I think it was Shaq , shaquille and Neil , okay , and a few of the comments were this is bullshit , that's not really Shaq , it's just that AI generated image with AI like holy moly , and so this is something that I talk about with empathic marketing and the human connection and the level of distrust and skepticism , oh my gosh , like it's just going to grow exponentially as AI improves and people abuse it .
Speaker 2And you know , that's one reason why I am thinking that , in order to get really , really build deeper trust , that some people may start going back to using live video or using , you know , speaking in person , like in person events and live video have become even more powerful . I think a lot of us have moved away from live video because it's not getting the same amount of reach that it used to get organically . But if you do things that are actually live , or you're doing things in person , where it's a real person there , right , I always like to say you can see like the back of someone's head , right , there is , there's a difference when someone leaves a comment and you respond to it right away because you're a human . Now , eventually , I'm sure there will be AI , syndicated , you know , robot videos that can actually respond to comments . But at this point , right now , the more real we can actually be in our content and then use the AI to make it more fun or more interesting . That's where that differentiator really comes into place .
Speaker 1Oh , very cool . Something we talked about a couple of minutes ago was just the how AI props you up , and this is a technique that some people have to remember when they're using chat , or any of them is to tell chat . I don't want you to support what I'm saying here .
Speaker 2Yes , because you want to make sure that it's actually looking at giving you real constructive criticism also , not just telling you things are great , because it wants you to feel good .
Speaker 1Yeah , yeah , yeah . I quite often I think this comes from being empathic and I'm always thinking about what the other person hears or sees or does from the same thing with chat . So when I type something in , I'm like I have this idea . I don't want you to blind and again I just talked to I don't want you to blindly support this idea . Look at it critically and let me know if it's worth pursuing . But if you just say I've got this idea , chad is going to say that's the best idea ever .
Speaker 2That's such a good point . Yeah , totally .
Speaker 1You have to be careful with that , I think .
Implementing AI in Marketing
Speaker 1So what is one thing that our audience can start doing today , to implement today , that will dramatically move the needle today ?
Speaker 2Yeah . So when it comes to AI , I think there's a lot of really cool things you could do , and I'm really good friends with Scott from Samkart . I don't know if you know Samkart . I love Samkart and Scott is what .
Speaker 2Scott Miranda is one of my good friends and I heard him say this , which he said you know , there's a lot of things that give you that dopamine rush and that like well , that's so cool , but are they actually making you sales ? Are they actually effective in moving the needle ? So I think it's great that you're asking this question . So I think can I give you two things .
Speaker 1Okay okay .
Speaker 2So the two things that I would do right away , before you do anything else , especially when it comes to creating like marketing copy with AI , is make sure that you get really clear about who you are as a human , make sure you get really clear about your brand voice and put all of that into the assistant first . So say , like , act as a high level marketer with a deep understanding of human psychology . I'm going to tell you a little bit about my company and then we're going to work together . Does that sound good ? Here's my company information . Right , I'm like checking in all the time . So , um , giving your company information . So we call that , like I said earlier , seasoning your AI assistant . And then the next thing that I would do which Can I pop in for a sec ?
Speaker 1Yeah , totally . So one thing I like to do there is , once you've done that is ask chat . Am I missing anything ? Is there anything else you need to know ?
Speaker 2Yeah , definitely , and I have that actually woven into on chat GPT , where you can set the custom instructions . That's one of the instructions that I have that covers everything that I'm writing . So it says , um , like we're working on this together . I could pull it up and read exactly what it says , but it's like this is a collaboration and if you're ever feeling that there was more detail you would like , please make sure to ask me so that it does that every single time .
Speaker 1That is cool . Okay , yeah , I'm going to add that to my instructions .
Speaker 2Yeah , and it's the way that I did . It is at the top . So , on custom instructions inside chat GPT , if you don't have it yet , it should be available to everyone , no matter what country you're in , because they kind of they rolled it out . But if you go down on the left hand side , if you have the pro version of chat GPT where your email address is , click on the three dots down there and you should be able to add the custom instructions right there . You may have to click on beta features and then turn the custom instructions on .
Speaker 2If you , I can give you something else . That's like a really ninja tip here . If you are ever going to write copy for someone else , I make sure that it knows that we in those instructions I say we will be writing content for my brand and also for my clients . So then when I go in to do my actual regular chat I can say like good morning , today we're going to be writing content for Felicia Cersei . So it knows that the content is going to be about Felicia and how she is changing people's lives by helping them connect with the invisible source in the universe to get their success , not about what I'm doing .
Speaker 1Because , yeah , my instructions are all about empathic marketing , what my process is and all that sort of stuff . And it's really smart . It knows so much about empathic marketing .
Speaker 2That's such a great job , but when I'm writing for a client , it keeps bringing in oh , this perfectly aligns with empathic with your path Exactly , and some people say to go change the instructions , but I don't have time for that , so I just say , like today I am still the person who is awesome at empathic marketing and you're going to work with me to write content for this person , not me which has been really helpful , okay , cool .
Speaker 1So I end up with my little meaning .
Speaker 2I think that's not meaningless . That's a good point . But the second tip of what we do before we start anything that we're going to do with ChatGPT when it comes to writing copy is and this is I mean we have like a whole prompt guide for doing a lead magnet funnel . We have a whole prompt guide for creating a marketing course . We have a whole prompt guide for creating a signature talk , if you want , like a TED talk or something . At the top of every single prompt that we're going through or exercise that we're going through , we ask the AI assistant to identify a series of buying beliefs that cover why me and I explain it I say I want these buying I want you to make a list of buying beliefs that someone would need to have in order to make a purchase for me , that my ideal client , you know , based on the information that you have above , would need to have in order to make a purchase or sign up for a master class or whatever it is . And then the buying beliefs cover why me meaning , why the ideal client . We're always starting with who that person is .
Speaker 2That empathy thing is so important . So why me ? Why this meaning ? Why the type of product or service that you're offering . Why you meaning ? Why the expert or the person who is actually the one that they're going to buy from it could be why the company as well , meaning like the company , values and that kind of stuff . And then why now meaning ? Why is this important to do in this exact moment ? And then two other bonus beliefs that we'll add in . There are why not ? So a list of beliefs that squish objections . And then why stay Meaning , once someone has actually bought from us , what would encourage them to buy again or continue to stay in our programs going forward ? And so , by identifying those beliefs , everything else that we do is then infused by those beliefs . So that's always the starting point , so that we're making sure that everything is going to be strategic as we move forward .
Speaker 1Yeah , so oh , I'm careful
Discovering Your Uniqueness
Speaker 1. Who's the inventor of the VSL ? Oh ?
Speaker 2I know , is it John John Benson . Is that him , benson ? I was going to say something wrong , okay .
Speaker 1Yeah , and so yeah , his whole thing , his trademark is like the pre is not about the prompts , is about the pre-prompting , and this is kind of what you're talking about ?
Speaker 2Yeah , yeah , totally , and I know , like I've seen a few of the things that he's doing and really like what he did so early on was like when chatGPT came out Was so I mean , he like really did great at just taking what he already had and putting it into AI . So we call that AI-ifying your offer , right . Like I have 7 million Google Docs in our program and so all we do is I go in when we do a new workshop , I take one of my Google Docs that walks through some sort of template on how to do a masterclass or whatever Signature talk , that kind of thing , and I take the AI prompts , I figure out how to ask the AI assistant to give the answers to our clients , basically saving the work . You know , saving them so much time where they could have gone through the whole process on their own , but now it like validates the answers sooner for them , which is really cool .
Speaker 1Cool , all right , I'm going to let you go , but I had yeah , there's one . You said it at the beginning and you said at the end and I think a lot of us might struggle with this Okay . And it's you said . The first thing you need is to know yourself first how Like . I think a lot of us struggle with that .
Speaker 2Yeah , and one thing that's actually , how do you deep dive into that ? One thing that's been so interesting to me over the years even when I was working as a performance coach , I would have people with crazy Broadway credits , like some of the biggest I have worked with . I've been so honored to work with some of the biggest names in like musical theater or like TV singing competitions . Like I had a client who was top five and NBC Telemundo is the voice , like really big deal things . And then on the on the business side , like Jeff Walker was our client for two years , which was so awesome , and so I even did this with Jeff Walker . So Rich Sheffrin has gone through this exercise . Even when you have loads of success and sometimes , especially when you have loads of success , it's even harder to identify , like who you are as a human , because now you've been so connected to the what you've built in your business or in your career . So will you do the exercise with me ? Yeah ?
Speaker 1sure Okay .
Speaker 2So , if you're listening to this in the , in the podcast , just imagine what we're doing . Promise me , if you're listening to this , you'll actually do this with us , because it doesn't work as well If you just listen to it . You have to actually do it . So , okay , take your hands , like put your fingertips together and put them in like a big ball , and so great , now you can see , in between your fingers there's this big ball .
Speaker 2Now , inside this ball , we are going to put all of the benefits from your business , so all of the empathy you help people to connect with , you know , all the strategy that you give them and whatever it is if you're listening , whatever it is that you do with your business or your career or your life , like those things go into this , into this ball . Okay , you got them in there , yeah , okay . Now we're going to throw them in the air like this One , two , three , okay . Now all of our business benefits are floating above us like Mikey TV Okay , in Willy Wonka when he's going into the television . Yep , okay , yep . And what are you left with ?
Speaker 1Whoa , that's cerebral .
Speaker 2Okay , so some people say nothing and I'm like . Some people say no , I'm just saying me I'm not Okay .
Speaker 2So that's yes , that's it . You're left with you . I asked Mike Stelsner from Social Media Examiner . I asked him this question and he said Salsa , because we were talking about the quesadilla of awesome . But you're actually , you're left with you , which is both the most amazing and the most terrifying thing that you could be left with .
Speaker 2So what we do here is we make a list of 20 things that make you a uniquely awesome human being , and I know for some people this is really easy and for some people it's really difficult . So when I was working as a professional performer , I was pulling a lot on my BFA in theater and when I got my BFA in theater at Chapman University , I studied a lot about Stanislavski . So Konstantin Stanislavski is like the king of you know theater and really being an actor , and he has this amazing chart and this chart has all these different things on it . It's like there's one big thing on the bottom and then there's all these things that shoot up inside this chart . The one big thing on the bottom to be a really brilliant actor is work on one's self . So I took this from that idea and what we do is we make this list of 20 things that make you a uniquely awesome human , and because it can be so tricky , I made a little acronym for it . The acronym has five letters . It's the word save . Now you may think save has four letters . However , I can't spell , so I spell my acronyms wrong on purpose so that you get over my bad spelling . So it's S-A-A-V-E .
Speaker 2So the first thing is your skill sets , the things that you're naturally gifted at . Okay , write those down . The next thing is we talked about it earlier your appearance , and so identifying those things not about what other people think , but about what you think . Right , like even having your marketing shirt underneath the blue shirt is like your little secret thing . Right , like my heart shaped birthmark , like I've got the things I bring with me . So that's your appearance . Then the next thing is your activities . So these are the things that are separate from your business , like horseback riding or golfing , knitting , crocheting , those separate things . This is what helps you to connect with humans without being a salesy weirdo . Okay , so the activities that you love .
Speaker 2The V is for your values and this is really you as a human and also as your brand . You'll see , whenever I do a presentation , my slides have the hashtag stand for joy on the bottom . You mentioned it in my bio . We stand for joy as a fierce form of activism and some people cannot handle the amount of joy that I bring into a room . They may not be a good fit , it is okay , right , put it out there . So , like joy , kindness and equity are things that we really inclusivity , we really stand for here . Not everybody likes that , and that's okay . They can go somewhere else , okay . And the final one and I'm going kind of quick because I know we're running short on time the final thing is things you like to eat . So really yes .
Speaker 1I wasn't expecting that one Okay .
Speaker 2So this is like my biggest tip , which always blows people's minds so the things you like to eat , and I have something really cool . So if you go to , this works really well on Facebook . It can work on LinkedIn , but it's best on Facebook , on your personal profile , and you write these five words Brussels sprouts , yes or no , you are going to unlock all sorts of organic reach . Break the internet , yes , you will break the internet .
Speaker 2Yes , and it's still . I mean , I've been teaching this Brussels sprouts tip , I'd say , for at least five years , maybe six or seven years . It still works every time and it's worked so well . If you're watching this on a video , you'll see this . I've had four people send me in the mail the same dish towel that says every day I'm Brussels oh nice . So when you find polarizing food like this that you either love or really don't like , and you weave it into your brand , it creates that stickiness so that people think of you every time they see that food .
Speaker 1It's what .
Speaker 2Rachel Miller , one of my best friends , calls the common denominator , so it's that thing that's like . What is it that brings us all together ? It actually may have been Rachel Peterson that calls it that , but she's a really good friend too . One of the Rachel's calls it the common denominator , and I just love that because it allows us to talk about human stuff , to get the conversation going , and then we can take it toward a business path from there .
Speaker 1Wow Cool . I asked you for one thing that would move the needle like 10 minutes ago , and you've given us like 10 things , since . That was the best conclusion ever .
Speaker 2And that whole thing . Once you have that quesadilla of awesome , what we do is , once you've made that list , you take your fingers and you tap your fingers on your chest , so you do this kind of like a little pitter patter of rain on your chest , okay . And then we're going to do the money dance . So you do the money dance with me , sure , okay . So tap your fingers on your chest and then you're going to move your shoulders around like this Move your shoulders , move your whole body , and then you're going to go . I can't do that . That's crazy . It makes things better .
Speaker 2As a vocal coach , I taught my students that our sound comes from our whole body . You can take a tuning fork , put it on your knee and you'll hear it , because our body takes the sound . So when you're brave enough to like mmm and let the vibration go through you so that you're bringing it , this is going to be the best gift ever so that you're bringing that into your work . Before you write , before you put anything into chat , gpt , tap into who you are as a human being . Bring that case of awesome all the way through everything you do . I promise you it will help .
Speaker 1Cool . What an awesome close . Now , if people want to do reach out to you , contact you , learn from you , be a part of your world , how would they do that ?
Speaker 2Yes , I have two , since I clearly am like over delivering on every question that you ask . Today I'm giving you more than what you asked for it's called a fire hose but I have two options that are to be really helpful for everybody . Here we have an awesome human focused AI newsletter , so it combines the top tips from the world of AI , the new strategies that are coming out , new tools , updates with the genuine human stuff . It's the only human focused AI newsletter on the planet . If you go to mollylive m-o-l-l-ylive m-c for my cold m-c-a-i times mollylive m-c-a-i times that will take you to our human focused AI newsletter . And then also , in addition to that , if you're playing on social at all , on my Instagram , thepreparedperformer , if you send me a sneaky message with the word human , just go to the prepared performer and send me a message with the word human . We'll give you a huge list of chat GPT prompts . And then also we have a little mini course on how to create content and , like my top 100 best performing posts , we'll send you that too .
Speaker 1Very cool . That's a ton of value , wow . So there we go .
Speaker 2Thank you so much for being like so open to the idea that the more fun we have , the more money we make and the more human we are , the better our AI is Wow .
Speaker 1That's quite the circle . Love it . Molly Mahoney , thanks for being on the Because Businesses personal podcast . You are the best Molly we've ever had on the podcast .
Speaker 2I hope you have Molly Pittman someday , because she is awesome also .
Speaker 1Kurt also recommended I reach out to her , so I'll have to do that . We love it .
Speaker 2When it's Kurt Molly and I , or then his brother Kurt Molly , then we're like Molly , molly , molly , molly , molly . It's really good .
Speaker 1I can't even imagine you three in a room together . That would be too much energy for me . I don't know if I could . Anyways , well , thanks again , molly . This has been terrific . Hopefully you and I will stay in touch moving forward . And , yeah , I hope everybody takes you up on your glorious offers .
Speaker 2Thank you so much for having me so good .
Speaker 1All right , thanks , molly , bye-bye , bye . Hey , thanks for tuning in to my Because Businesses personal podcast . I hope you had some fun during the show and found some takeaways that you can apply to your business . But listen , if you want to know more about how you can apply in Pathic Marketing to win more clients and make more sales , there's a few ways I can help you with that . Only go to wwwthemarkinemedicca , it'sca , notcom . I've been Canada , remember , and on that page you'll find ways that you can get a free copy of my number one Amazon bestselling book , pathic Marketing , and there's also an opportunity there for you to get a 30-minute funnel fix . That's where I will go into your funnel , your entire marketing campaign . Figure out what's working , what's not working and what you should focus on next . So thanks again for watching . Make sure you subscribe or whatever you need to do to catch future episodes of this podcast . All right , talk to you next time . Bye-bye .